Shapeshift Identity

Visual Identity, Book, Typography

Shapeshift is a fictional typography conference identity. To shapeshift is to adapt, morph, transfigure, or mutate—it's the ability of a being to transform its physical form. Shapeshifting can be considered as an analogy to the typography conference in referring to the transforming of the design profession, the becoming of the designer, or the adaptation of people, methods, and culture. The typography reflects the motion of the in-between stages of transformation—the physical transition between one state and another.